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TikTok SEO

TikTok SEO in 2026

Jonathan 1 year ago

If you want views on your TikTok videos it’s important to include SEO. But how do you include TikTok SEO? Well in this video I explain to you what important factors can play a role in ranking your video within the TikTik Search engine.

How to do SEO on TikTok?

In order to do SEO on TikTok you need to know what keyword you want to focus on. If you know the keyword, it’s impotant to use this keyword within the caption of the video, description of your video and in in the hashtags of your video. Next to that it is also important to improve your profile on TikTok based on what you want to focus on.

Do TikTok captions help with SEO?

Yes, TikTok captions help with SEO. Captions give more context to TikTok, so the platform knows what your video is about. By adding this context, it can serve your content to the most relevant people who are looking for the topic your content is about.

Do TikTok Hashtags help with SEO?

Yes the same as captions, TikTok hashtags help TikTok understand what your platform is about. By adding relevant hashtags, TikTok knows more context of your video and can therefore serve your content more easily to the most relevant people.

How to find what’s trending on TikTok?

To find trending topics you can follow multiple accounts who are gatekeepers for trending content, or you can use the creator search insights tool to see what is currently trending on TikTok. The creator search insights tool is made by TikTok and is currently the only tool that let you use realtime TikTok data. Within the video I’ve created I also explained more about the creator search insights tool by TikTok.

More TikTok tips for creators?

Watch this overview for more TikTok tips for creators, or you can read this blog about TikTok SEO 2026 in Dutch.