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How to use the Inspiration Tab on YouTube

By Jonathan

Updated 5 August 2025

Never Run Out of Video Ideas Again – Try This Hidden YouTube Studio Feature

Are you struggling to come up with fresh video ideas for your YouTube channel? You’re not alone. But what if I told you that YouTube has a built-in tool to generate video ideas tailored to your audience right inside YouTube Studio?

Where to the YouTube Inspiration Tab

Head over to studio.youtube.com, then click on “Content”. Whether you’re on desktop or mobile, this works on both.

Once there, go to the “Inspiration” tab. You’ll find an entire library of auto-generated video ideas, based on what’s trending with your viewers. It doesn’t stop there: YouTube even suggests thumbnails, titles, and related videos.

Beyond Ideas: Boost Watch Time With Hooks

Click on one of the suggested ideas, and you’ll see that YouTube also creates a hook—a catchy 2-3 sentence intro. A great hook is key to increasing audience retention and watch time, two major signals in YouTube’s algorithm.

Structure Your Video in Seconds

YouTube will also give you:

  • A short video outline (usually 3 main talking points)
  • A suggested title
  • A thumbnail preview
  • Related video suggestions based on your chosen idea

You can even refine the idea if the initial suggestions don’t suit your style.

Pro Tip: Save and Reuse Your Best Ideas

Generate five video ideas and save them using the “Save” button. You can revisit these later in your Saved Ideas tab, complete with hook, outline, and visuals.

Final Tip

Always look at the titles and thumbnails of similar or competing videos. Learn what’s working for them—and improve on it.

Q1: Where can I find the Inspiration tool in YouTube Studio?
A1: Go to studio.youtube.com, click on “Content,” and then select the “Inspiration” tab.

Q2: How does the tool generate video ideas?
A2: It analyzes what’s trending among your audience and suggests tailored content ideas, including titles and thumbnails.

Q3: What is a “hook” in this context?
A3: A short, engaging introduction (1-3 sentences) designed to grab viewer attention and increase watch time.

Q4: Can I edit the suggested ideas or hooks?
A4: Yes, you can refine and customize the generated ideas based on your tone, niche, or audience.

Q5: Is this feature available on mobile?
A5: Yes, the Inspiration feature works on both desktop and mobile versions of YouTube Studio.

Written by Jonathan

YouTube creator since 2017 and SEO specialist. I test every tip on my own channels before I make a video about it.

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